{"id":4798,"date":"2026-02-19T07:52:40","date_gmt":"2026-02-19T07:52:40","guid":{"rendered":"https:\/\/tcfirm.nl\/?p=4798"},"modified":"2026-08-26T13:54:43","modified_gmt":"2026-08-26T13:54:43","slug":"business-rules-en-self-service-met-exstream-empowerment-voor-uw-team","status":"publish","type":"post","link":"https:\/\/tcfirm.nl\/en\/business-rules-en-self-service-met-exstream-empowerment-voor-uw-team\/","title":{"rendered":"Business rules\u00a0en\u00a0self\u2011service met\u00a0Exstream: empowerment\u00a0voor\u00a0uw\u00a0team\u00a0"},"content":{"rendered":"<h2 class=\"wp-block-heading\"><strong>Van IT\u2011afhankelijkheid&nbsp;naar&nbsp;eigen regie<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Traditioneel&nbsp;moesten&nbsp;marketing\u2011&nbsp;en&nbsp;communicatieteams&nbsp;afhankelijk&nbsp;zijn&nbsp;van IT om&nbsp;documenten&nbsp;aan&nbsp;te&nbsp;passen.&nbsp;Wijzigingen&nbsp;vroegen&nbsp;weken,&nbsp;soms&nbsp;maanden. Met&nbsp;Exstream&nbsp;verandert&nbsp;dit; de&nbsp;Composition Center&nbsp;stelt&nbsp;zakelijke&nbsp;gebruikers&nbsp;in&nbsp;staat&nbsp;hun&nbsp;eigen content&nbsp;en&nbsp;rules&nbsp;te&nbsp;beheren.&nbsp;Hierdoor&nbsp;wordt&nbsp;de time\u2011to\u2011market&nbsp;drastisch&nbsp;verkort.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Business rules&nbsp;als&nbsp;fundament<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Exstream&nbsp;maakt&nbsp;gebruik&nbsp;van&nbsp;geavanceerde&nbsp;business rules. Hiermee&nbsp;bepaalt&nbsp;u&nbsp;precies&nbsp;welke&nbsp;informatie&nbsp;in&nbsp;een&nbsp;document&nbsp;verschijnt,&nbsp;welke&nbsp;kanaalkeuze&nbsp;wordt&nbsp;gebruikt&nbsp;en&nbsp;welke&nbsp;triggers&nbsp;een&nbsp;bericht&nbsp;activeren. Denk&nbsp;aan:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Voorwaardelijke<\/strong><strong>\u00a0content<\/strong><strong>\u00a0<\/strong><strong>\u2013<\/strong>\u00a0Alleen\u00a0relevante\u00a0secties\u00a0worden\u00a0opgenomen\u00a0op basis van\u00a0klantdata.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Kanaalkeuze<\/strong><strong>\u00a0<\/strong><strong>\u2013<\/strong>\u00a0De regel\u00a0bepaalt\u00a0of\u00a0een\u00a0bericht\u00a0per e\u2011mail,\u00a0sms\u00a0of post\u00a0verstuurd\u00a0wordt.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Tijdstippen<\/strong><strong>\u00a0<\/strong><strong>\u2013<\/strong>\u00a0U\u00a0kunt\u00a0instellen\u00a0wanneer\u00a0bevestigingen,\u00a0herinneringen\u00a0of\u00a0notificaties\u00a0uitgaan.\u00a0<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Deze&nbsp;rules&nbsp;garanderen&nbsp;dat&nbsp;uw&nbsp;communicatie&nbsp;relevant is&nbsp;en&nbsp;voldoen&nbsp;aan&nbsp;wet\u2011&nbsp;en&nbsp;regelgeving.&nbsp;Wanneer&nbsp;regelgeving&nbsp;verandert, past u&nbsp;simpelweg&nbsp;de regels&nbsp;aan; alle&nbsp;documenten&nbsp;en&nbsp;kanalen&nbsp;volgen&nbsp;automatisch.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Samenwerking&nbsp;tussen&nbsp;teams<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Met Composition Center&nbsp;kunnen&nbsp;medewerkers&nbsp;van&nbsp;verschillende&nbsp;afdelingen&nbsp;gelijktijdig&nbsp;aan&nbsp;documenten&nbsp;werken. Denk&nbsp;aan&nbsp;marketing die de tone\u2011of\u2011voice&nbsp;bepaalt,&nbsp;de&nbsp;juridische&nbsp;afdeling&nbsp;die de&nbsp;vereiste&nbsp;clausules&nbsp;toevoegt&nbsp;en&nbsp;de compliance\u2011afdeling&nbsp;die de&nbsp;uiteindelijke&nbsp;check&nbsp;doet. Dit&nbsp;verbetert&nbsp;de&nbsp;samenwerking&nbsp;en&nbsp;minimaliseert&nbsp;fouten.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Meer grip, minder&nbsp;risico<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Self\u2011service&nbsp;betekent&nbsp;niet&nbsp;dat&nbsp;IT&nbsp;overbodig&nbsp;wordt;&nbsp;zij&nbsp;richten&nbsp;het platform in&nbsp;en&nbsp;houden&nbsp;toezicht&nbsp;op de&nbsp;kwaliteit.&nbsp;Tegelijkertijd&nbsp;zorgt&nbsp;de&nbsp;verschuiving&nbsp;ervoor&nbsp;dat&nbsp;de business&nbsp;sneller&nbsp;kan&nbsp;inspelen&nbsp;op&nbsp;veranderingen&nbsp;in de&nbsp;markt,&nbsp;klantwensen&nbsp;en&nbsp;wetgeving. Dit&nbsp;verlaagt&nbsp;risico\u2019s&nbsp;en&nbsp;verhoogt&nbsp;klanttevredenheid.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Meer&nbsp;weten?<\/strong>&nbsp;<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Lees hoe\u00a0<a href=\"https:\/\/tcfirm.nl\/en\/exstream\/\" target=\"_blank\" rel=\"noreferrer noopener\">OpenText Exstream<\/a>\u00a0de\u00a0bediening\u00a0aan\u00a0uw\u00a0team\u00a0overlaat.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Zie\u00a0hoe Nationale\u00a0Nederlanden\u00a040\u00a0complexe\u00a0documenten\u00a0beheert\u00a0in\u00a0hun\u00a0<a href=\"https:\/\/tcfirm.nl\/en\/nationale-nederlanden\/\" target=\"_blank\" rel=\"noreferrer noopener\">case study<\/a>.\u00a0<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Neem contact op<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Wilt u&nbsp;dat&nbsp;uw&nbsp;marketing\u2011&nbsp;en&nbsp;communicatieteam&nbsp;zelfstandig&nbsp;gepersonaliseerde&nbsp;documenten&nbsp;opstelt?&nbsp;Vraag&nbsp;een&nbsp;demo&nbsp;aan&nbsp;via&nbsp;onze&nbsp;<a href=\"https:\/\/tcfirm.nl\/en\/contact\/\" target=\"_blank\" rel=\"noreferrer noopener\">contactpagina<\/a>&nbsp;en&nbsp;ervaar&nbsp;de&nbsp;mogelijkheden&nbsp;van business rules&nbsp;en&nbsp;Composition Center.&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Traditioneel moesten marketing\u2011 en communicatieteams afhankelijk zijn van IT om documenten aan te passen. Wijzigingen vroegen weken, soms maanden.<\/p>","protected":false},"author":7,"featured_media":2766,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_ppma_block_editor_authors":""},"categories":[14,32],"tags":[36],"ppma_author":[27],"class_list":["post-4798","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogs","category-exstream-customer-experience","tag-hidden-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Business rules\u00a0en\u00a0self\u2011service met\u00a0Exstream: empowerment\u00a0voor\u00a0uw\u00a0team\u00a0 - TCF<\/title>\n<meta name=\"description\" content=\"Traditioneel moesten marketing\u2011 en communicatieteams afhankelijk zijn van IT om documenten aan te passen. 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