{"id":4800,"date":"2026-02-19T07:57:50","date_gmt":"2026-02-19T07:57:50","guid":{"rendered":"https:\/\/tcfirm.nl\/?p=4800"},"modified":"2026-08-26T13:58:53","modified_gmt":"2026-08-26T13:58:53","slug":"exstream-ai-generatieve-klantcommunicatie-met-experience-aviator","status":"publish","type":"post","link":"https:\/\/tcfirm.nl\/en\/exstream-ai-generatieve-klantcommunicatie-met-experience-aviator\/","title":{"rendered":"Exstream &amp; AI: generatieve klantcommunicatie met Experience Aviator"},"content":{"rendered":"<h2 class=\"wp-block-heading\">De\u00a0volgende\u00a0stap\u00a0in\u00a0personalisatie\u00a0<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Klantverwachtingen veranderen continu. In de toekomst draait alles om contextuele communicatie op basis van realtime data en kunstmatige intelligentie. Met de recente introductie van OpenText Experience Aviator in Exstream brengt OpenText generatieve AI naar klantcommunicatie.<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Wat is Experience Aviator?\u00a0<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Experience Aviator is&nbsp;een&nbsp;AI\u2011framework&nbsp;dat&nbsp;gebruik&nbsp;maakt&nbsp;van Large Language Models&nbsp;en&nbsp;machine learning om&nbsp;gepersonaliseerde&nbsp;teksten&nbsp;en&nbsp;content&nbsp;te&nbsp;genereren.&nbsp;Hierdoor&nbsp;kunnen&nbsp;organisaties&nbsp;automatisch&nbsp;varianten&nbsp;van&nbsp;teksten&nbsp;cre\u00ebren&nbsp;die&nbsp;aansluiten&nbsp;op de&nbsp;voorkeuren&nbsp;en&nbsp;context van&nbsp;individuele&nbsp;klanten. De&nbsp;functionaliteit&nbsp;kan&nbsp;bijvoorbeeld:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>dynamische&nbsp;openingszinnen&nbsp;genereren&nbsp;gebaseerd&nbsp;op&nbsp;gedrag;&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>samenvattingen&nbsp;van&nbsp;voorwaarden&nbsp;op&nbsp;maat&nbsp;produceren;&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>voorspellen&nbsp;welk&nbsp;kanaal&nbsp;de&nbsp;hoogste&nbsp;respons&nbsp;oplevert.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Waarom&nbsp;dit&nbsp;relevant is<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In de 2023 Aspire Leaderboard update&nbsp;werden&nbsp;OpenText Experience Cloud&nbsp;en&nbsp;Exstream&nbsp;opnieuw&nbsp;uitgeroepen&nbsp;tot&nbsp;leiders&nbsp;op het&nbsp;gebied&nbsp;van customer communications management. Dit&nbsp;komt&nbsp;mede&nbsp;door&nbsp;hun&nbsp;AI\u2011strategie&nbsp;en&nbsp;innovatieve&nbsp;cloudaanpak. Experience Aviator&nbsp;versterkt&nbsp;dit&nbsp;leiderschap&nbsp;door&nbsp;communicatie&nbsp;nog&nbsp;persoonlijker&nbsp;en&nbsp;effici\u00ebnter&nbsp;te&nbsp;maken.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Data\u2011privacy\u00a0en\u00a0compliance\u00a0<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">AI\u2011toepassingen&nbsp;moeten&nbsp;voldoen&nbsp;aan&nbsp;strikte&nbsp;privacyregels. Experience Aviator is&nbsp;ontworpen&nbsp;met&nbsp;aandacht&nbsp;voor&nbsp;data\u2011beveiliging&nbsp;en&nbsp;compliance. U&nbsp;behoudt&nbsp;controle&nbsp;over&nbsp;welke&nbsp;data&nbsp;worden&nbsp;gebruikt&nbsp;en&nbsp;hoe de&nbsp;modellen&nbsp;getraind&nbsp;worden.&nbsp;Bovendien&nbsp;zorgt&nbsp;Exstream&nbsp;dat&nbsp;alle&nbsp;gegenereerde&nbsp;content&nbsp;voldoet&nbsp;aan&nbsp;wetgeving&nbsp;en&nbsp;bedrijfsregels.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Hoe\u00a0begint\u00a0u?\u00a0<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Analyseer<\/strong><strong>&nbsp;<\/strong><strong>uw<\/strong><strong>&nbsp;<\/strong><strong>huidige<\/strong><strong>&nbsp;<\/strong><strong>communicatie<\/strong><strong>&nbsp;<\/strong><strong>\u2013<\/strong>&nbsp;Welke&nbsp;onderdelen&nbsp;lenen&nbsp;zich&nbsp;voor&nbsp;AI\u2011generatie?&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Definieer<\/strong><strong>&nbsp;pilots<\/strong><strong>&nbsp;<\/strong><strong>\u2013<\/strong>&nbsp;Start met&nbsp;een&nbsp;pilot&nbsp;waarbij&nbsp;AI content&nbsp;cre\u00ebert&nbsp;voor&nbsp;een&nbsp;specifieke&nbsp;klantgroep.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Integreer<\/strong><strong>&nbsp;met&nbsp;<\/strong><strong>Exstream<\/strong><strong>&nbsp;<\/strong><strong>\u2013<\/strong>&nbsp;Laat Experience Aviator direct&nbsp;samenwerken&nbsp;met&nbsp;uw&nbsp;bestaande&nbsp;Exstream\u2011flows&nbsp;voor&nbsp;optimale&nbsp;resultaten.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Meer&nbsp;weten?<\/strong>&nbsp;<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Lees het&nbsp;<a href=\"https:\/\/tcfirm.nl\/en\/opentext-voor-zesde-opeenvolgende-jaar-uitgeroepen-tot-marktleider\/\" target=\"_blank\" rel=\"noreferrer noopener\">nieuwsartikel over OpenText als marktleider<\/a>&nbsp;waarin&nbsp;de AI\u2011strategie&nbsp;wordt&nbsp;toegelicht.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ontdek&nbsp;hoe&nbsp;<a href=\"https:\/\/tcfirm.nl\/en\/enterprise-content-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">Enterprise Content Management<\/a>&nbsp;uw&nbsp;data governance&nbsp;ondersteunt&nbsp;voor&nbsp;AI\u2011toepassingen.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Neem contact op\u00a0<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Bent u&nbsp;klaar&nbsp;voor&nbsp;de&nbsp;toekomst&nbsp;van&nbsp;generatieve&nbsp;klantcommunicatie? Neem dan&nbsp;<a href=\"https:\/\/tcfirm.nl\/en\/contact\/\" target=\"_blank\" rel=\"noreferrer noopener\">contact op<\/a>&nbsp;met&nbsp;tcf. We laten u&nbsp;graag&nbsp;zien&nbsp;hoe&nbsp;Exstream&nbsp;en&nbsp;Experience Aviator&nbsp;uw&nbsp;klantbeleving&nbsp;transformeren.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Klantverwachtingen veranderen continu. In de toekomst draait alles om contextuele communicatie op basis van realtime data en kunstmatige intelligentie. Met de recente introductie van OpenText Experience Aviator in Exstream brengt OpenText generatieve AI naar klantcommunicatie.<\/p>","protected":false},"author":2,"featured_media":2753,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_ppma_block_editor_authors":""},"categories":[14,32],"tags":[],"ppma_author":[28],"class_list":["post-4800","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogs","category-exstream-customer-experience"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Exstream &amp; AI: generatieve klantcommunicatie met Experience Aviator - TCF<\/title>\n<meta name=\"description\" content=\"Klantverwachtingen veranderen continu. 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