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“Elevate together” was the OpenText Summit Benelux theme. During the event in Rotterdam last week, the software vendor and its partners presented the latest developments in AI and digital information management. As a main sponsor with a well-visited booth, tcf. was prominently present. Below, we share the highlights of an inspiring day.
Artificial Intelligence was the main topic during last week’s OpenText Summit Benelux at the WTC Rotterdam. In 2026, how could it be otherwise? Yet the focus was not on “technology for technology’s sake.” Instead, the human aspect played a pivotal role throughout the day, even when discussing topics such as accessibility and VAT legislation.
From CCM to CXM
For example, take Fabian Borchardt’s keynote. The Senior Manager Solution Consulting at OpenText talked about the evolution from Customer Communications Management (CCM) to Customer Experience Management (CXM). His presentation revolved around the roadmaps of OpenText Communications and the Experience Cloud.
OpenText Communications is the new name for Exstream, and hardly needs further introduction. One of the key developments on the roadmap is improving personas (also known as customer profiles) using AI – an important step toward more personalized communication.
Experience Cloud is a less familiar name. This platform enables organizations to deliver a seamless onmichannel customer experience. Among other things, the roadmap includes AI-based customer interactions routing.
Dialogue instead of monologue
Borchardt emphasized that customer communication goes beyond technology. Organizations need to move away from one-way communication: “Customers want a dialogue, not a monologue.”
The presentation sparked an engaging discussion with attendees, moderated by Arno Jellema and Tim Hageraats from tcf. During this “Customer Council” session, participants were invited to share what they are missing in the software and which challenges they encounter in practice. Several topical issues were discussed, including cloud sovereignty, data security, and the European Accessibility Act.
When someone from the audience suggested that OpenText might consider not renaming their products as frequently, Borchardt smiled and said that issue was not currently on the roadmap.
tcf. travel mug
Meanwhile, the tcf. booth focused on AI innovations in invoice processing. Our specialists Nicole, Susanne, and Deborah were present to explain the latest AI features in OpenText Vendor Invoice Management (VIM).
By applying AI functionality to document processing and invoice workflows, repetitive tasks are increasingly automated. This does not make people redundant – quite the opposite. Experts gain more time to focus on more complex issues and on supporting suppliers.
Fortunately, there was also room for a lighter note alongside these in-depth discussions. Our travel mug featuring the tcf. logo proved extremely popular. Lunch provided a moment to joke with “friendly competitors” about the fully vegan catering – an option that did not appeal to everyone.
As a main sponsor, we look back on an inspiring day filled with valuable conversations. Many of these encounters will continue in the form of demos and follow-up discussions. The OpenText Summit once again highlighted how important it is to meet in person and exchange knowledge, ideas, and experiences.
